Founded by close friends Ayush and Ananya, Twelve Thirty One emerged during a late-night conversation where they both realised how unfulfilled they felt creatively. The time was 12:31 am, and that moment of clarity became the foundation of their journey. Rooted in being conceptual, intentional, and conscious, we draw inspiration from the rich landscape of textiles, crafts, stories, and skills that surround us—all crafted right here at home.
ABOUT US
Every piece in our collection represents a thoughtful dialogue between traditional techniques and contemporary design sensibilities, creating something truly unique for today's market. What sets Twelve Thirty One apart is our commitment to storytelling through fabric and form. Each garment carries within it the legacy of skilled artisans, the wisdom of time-honored techniques, and the fresh perspective of modern creativity. This isn't about following trends—it's about setting a new standard where every stitch has meaning, every color choice has intention, and every silhouette connects the past with the present.
Our brand is more than just clothes—it’s a way to carry stories, make thoughtful choices, and honor the skills of many generations, updated for today’s world.
