12:31 as the time or Twelve Thirty One is a constantly evolving fashion house which challenges the conventional use of textiles today. Our first collection revolves around utilitarian design and aims to redefine how garments are worn. Our attention to detail and careful construction of each piece is the core of our design process
ABOUT
Ayush and Ananya started this brand with a curiosity to play and interact with textiles. Our aim is to bring fabric manipulation techniques and textures into the common market. 12:31 is a time special to us as it was the time we conceived this whole idea and began our journey from. We want to take these numbers into our brand seriously, for example in our first collection there will be 12 male designs, 12 female designs and total 31 designs along with the accessories.
We want our brand language to be bold, clean, maybe a bit dramatic which celebrates the beauty of disruption.
